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Monday, December 29, 2014

‘Baahubali’ follows innovative publicity strategy

Team Baahubali knows how to promote their film to the maximum effect. Ever since the beginning of the film’s shooting, the team has been following innovative promotional strategies which succeeded in raising the expectation levels. It all started off with the first look video of Young Rebel Star Prabhas, followed by exciting teasers of Anushka and Rana. Recently, the makers released the making of the film ‘The World of Baahubali’, which is still creating ripples across the country. 

Not stopping with this, the team has launched an innovative promotion on the popular mobile app, WhatsApp. The strategy lets fans receive regular updates on the film by simply saving the given mobile number on their phone and then providing their name and mobile number. Needless to say, the strategy has paid off and a huge number of fans are registering their numbers for the updates. With a decent amount of time left for the film’s release, we will have to wait and see in what ways the unit will be surprising us with its promotional strategies.



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