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Thursday, October 20, 2016

200 Cr Pre-Release Business for Baahubali 2 ?

Baahubali 2 pre-release business: AP/T, US, Karnataka rights sold for Rs 200 crore?

SS Rajamouli's Baahubali: The Conclusion (Baahubali 2), starring Darling Prabhas is doing superb pre-release business, and is likely to fetch Rs 200 crore from its theatrical rights for Andhra Pradesh and Telangana (AP/T), Karnataka and US. 

Baahubali: The Beginning has been a massive success at the box office. The film grossed Rs 174.35 crore at the AP/T box office and earned Rs 113.75 crore for its distributors in its life time. The movie raked in Rs 79.20 crore gross in Karnataka and its distributors' share stands at Rs 39.50 crore. The movie collected Rs 55.75 crore at the US box office and its distributors' share is Rs 36.24 crore. 

The first installment in the Baahubali film series has grossed Rs 309.3 crore in these areas and fetched Rs 189.49 crore. Half of its total collection (Rs 650 crore gross) came from these four regions, which are considered as the most potential markets for Baahubali series. 

Hence, there has been huge demand and competition for its theatrical rights of these regions. Several leading distribution houses have been in talks with the producers of Baahubali 2 for the past few months and are quoting record prices for the rights of these areas. 

The buzz in the industry is that the makers of Baahubali 2 have finalized the deals of its theatrical rights of most of the areas of Andhra Pradesh and Telangana. They are now working on the deals of remaining regions. "Baahubali 2 is likely to fetch Rs 115 crore to Rs 120 crore from the sale of its distribution rights for the Telugu States. 

A distributor has quoted Rs 40 crore for its distribution rights of North America rights. Its Karnataka theatrical rights are likely to fetch over Rs 45 crore," says a trade expert from the industry. 

"In its pre-release business, Baahubali 2 is likely to earn over Rs 200 crore for its producers from the sale of its distribution rights of Andhra Pradesh and Telangana, Karnataka and US. These are the all-time highest prices paid to the theatrical rights of any Indian language film for these areas," the trade analyst adds.

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