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Tuesday, May 10, 2016

Baahubali to be screened at Cannes

Since its release last year, Baahubali – The Beginning has been showcased at major International film festivals around the world. The International cut of the film has released worldwide in over 30 territories till date. 

At the Marché du Film, on the 16th of May, 2016, the Director of the film, S.S. Rajamouli, Producer Shobu Yarlagadda, along with Raja Koduri, Senior Vice President of Radeon Technology Group (RTG), AMD, will lead a panel discussion at 4:00pm, on Virtual Reality titled “Increasing the Intensity and Scale of Epic Film Experiences through VR” at the NEXT Pavilion. The panel will be moderated by Patrick Frater, Asia Bureau Chief, Variety. 

The panel will discuss new opportunities that a storyteller has today through VR, to create experiences with unprecedented scale and immersiveness, the need for new technology and powerful Graphics Processors (GPU’s) to build these experiences, challenges in VR production, and new ways to distribute these experiences to reach a mass audience. The interactive panel will be streamed live via the official Facebook pages of Baahubali and AMD. 

Subsequent to the Panel Discussion, Baahubali - The Beginning, will be screened at Palais K, at the Marché Du Film venue in Cannes at 8:30 pm

RTG is currently working in association with Arka Mediaworks, the makers of Baahubali to create a first of its kind, path breaking VR experience based on the movie Baahubali. S.S. Rajamouli, will be directing the Baahubali VR Experience as well. 

Launched as a unique venue where market participants can experiment and showcase new models in film, NEXT, part of Marche Du Film at Cannes Film Festival has grown into an established and privileged hub for innovators. It has a program of talks on the future of cinema, and for the first time this year, a VR cinema theatre presenting market screenings of VR films. NEXT is an incubator for new film models and a world leader in market trends.


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