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Thursday, November 19, 2015

'Baahubali' Renews Assault On 'PK' Global Record With Latin American Release


Baahubali: The Beginning, the blockbuster action epic that took India by storm this past summer, has picked up its sword again with the goal of slaying two giants of Indian cinema–or at least their box office records. 

Last summer Baahubali: The Beginning became the highest grossing Indian film ever to screen in the country’s domestic market, with a 5 billion rupee (US $77 million) theatrical gross. It earned another billion rupees (US $15 million) overseas, primarily in non-resident Indian communities, to accumulate a smashing 6 billion rupee (US $92 million) worldwide tally

Only two films stand in the way of Baahubali reaching the summit as the highest grossing movie in Indian cinema history. PK, a thoughtful comedy starring Aamir Khan, earned 7.35 billion rupees (US $110 million) worldwide in 2014-2015. And Bajrangi Bhaijaan, a family drama starring Salman Khan, took in 6.26 billion rupees (US $95 million) globally when it released simultaneously with Baahubali in 2015. 

Now Baahubali is preparing to unleash an attack on those two films’ records, with a string of releases aimed at mainstream audiences in numerous overseas territories. The latest deal to be announced is a rights acquisition by Sun Distribution Group, which plans to distribute the film across al of Latin America’s major territories. 

The deal was brokered by Francois da Silva and his Arka Mediaworks International–a subsidiary of Baahubali‘s production company Arka Mediaworks–that was set up to facilitate international licensing of the film. 

"Baahubali has achieved so many things and acquired such a special position in Indian cinema that we are in the fortunate position of being able to negotiate with the top distributors in territories around the world,” said Da Silva.


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